Performance as Classical Pianist

tara Creative

Fantasie in F Minor for Four hands by Franz Schubert.
Performed by Lorin and Tara Hollander in Ascona Switzerland for the Eranos Foundation in 2007.

Saint-Saens & Tchaikovsky Concerti pianist Lorin Hollander

Video editing and publishing archival materials

tara Creative

Digital curation of archival materials.  Originally VHS and 8mm tape, these recordings were digitally converted.  Video was edited for length and specific start and ending with iMovie and converted using MacX Video Converter.  Concerto performances of pianist, Lorin Hollander by composers Gershwin, Rachmaninoff, Saint-Saens and Tchaikovsky and PBS documentary excerpt of “Up Against the Wall.” What & How: iMovie and MacX Video Converter for video editing …

Fundraising letter insert

Fundraising Content & Copy for Sierra Club

tara Marketing | Content Creator

Context:  Sierra Club Maine set the intention to increase engagement and donations from an upcoming fundraising letter. The appeal letter would target current or recently lapsed club members.  We invited donations of a vehicle as an in-kind donation to the Chapter.  This added insert created a successful March appeal, and helped support an increase in funds raised over previous fundraising appeals. Who …

Courage to Create Interview Pianist Lorin Hollander

Audio editing & publishing

tara Creative

Research and digital curation of archival materials.  This audio excerpt was edited and converted using Audacity and uploaded to SoundCloud.  Interview of Pianist, Lorin Hollander on the Hearing Voices NPR program: “Courage to Create Interview with Artists.” What & How: Audacity for audio editing.  File conversion for hosting on SoundCloud.

Wikipedia Editor

tara Marketing | Content Creator

Context:  Incomplete posts on wikipedia were misrepresenting artists work and careers.   I wrote and replaced these unhelpful posts with quality comprehensive articles, which also resulted in improved web search results for these artists.  This enhanced the overall notability of two classical musicians careers on the most visited reference for online information – wikipedia. Who & When: The article for Kenneth Kiesler was written and …

Cello Amati Tri-fold Brochure

Graphic Design, Marketing Tri-fold Brochure

tara Creative, Developer | Designer, Marketing | Content Creator

Context:  Rare luxury hi-fi audio system marketed for sale.  It was owned by a world-renowned classical concert pianist.  Marketing was designed for specialty audiophile audience. Who & When: Tri-fold brochure was designed and all copy was written for hi-fi system owner in July 2015.  Brochure was used for presentation at an audiophile festival in Newport, Massachusetts, and, for general handout advertising. What & How: Tri-fold brochure …

Graphic Text Flyer for Sierra Club Maine

Graphic Design Flyers and Posters for Sierra Club Maine

tara Developer | Designer, Marketing | Content Creator

Context: Encourage engagement of current club members, and, invite the public to join in upcoming outing and film events.  Increased attendance of Club events with quality publishing of activities of a nonprofit organization.  This successful advertising also resulted in expanded membership via participant conversion. Who & When: Designed and written for Sierra Club Maine in 2015 and 2016. What & How: Designed in Microsoft Word Publishing Layout.  Utilized official …

Bangor Daily News Op-Ed

Op Ed writer, content & copy for environmental non-profit

tara Marketing | Content Creator

Context: Environmental grassroots non-profit organized to prevent a $50 million industrial development that would be harmful to mid-coast Maine.  This incredibly dangerous project was given fast track permits by the Army Corps and Maine Department of Environmental Protection and other agencies, but a grassroots organization – Thanks But No Tank – organized and achieved successful ruling in 2013. Who & When: …