Cottrell Boatbuilding Website

tara Developer | Designer, Marketing | Content Creator

Context of Small Business WordPress Website: Lynn Cottrell came to me for help because of decreased website traffic and fewer inquiries to her small business.  She also felt the small business WordPress website was somewhat dated.  Due to these concerns, I identified the technical causes: poor website hosting slow page load speeds need for better search engine optimization (SEO) content …

Brass Studio 207 Website

tara Developer | Designer, Marketing | Content Creator

Context:  Promote professional services of brass repairs, custom work and fine restoration.  This business was known through word of mouth and recommendations only. To promote the business online and market to more customers, I designed and built the website to market to a targeted audience of musicians, brass instrument owners or collectors needing professional work on their instruments. Who & When: The …

Live on the Coast of Maine Website

tara Developer | Designer, Marketing | Content Creator

Context: Target a specialized audience looking for large acreage waterfront real estate with a website designed and built specifically for focused key word searches.  Website includes special design factors and lifestyle components that would be of value to the targeted audience. Who & When: Developed, designed, and written at the request of co-property owner and with recommendation and support from real estate agents.  The website was …

Fundraising letter insert

Fundraising Content & Copy for Sierra Club

tara Marketing | Content Creator

Context:  Sierra Club Maine set the intention to increase engagement and donations from an upcoming fundraising letter. The appeal letter would target current or recently lapsed club members.  We invited donations of a vehicle as an in-kind donation to the Chapter.  This added insert created a successful March appeal, and helped support an increase in funds raised over previous fundraising appeals. Who …

Wikipedia Editor

tara Marketing | Content Creator

Context:  Incomplete posts on wikipedia were misrepresenting artists work and careers.   I wrote and replaced these unhelpful posts with quality comprehensive articles, which also resulted in improved web search results for these artists.  This enhanced the overall notability of two classical musicians careers on the most visited reference for online information – wikipedia. Who & When: The article for Kenneth Kiesler was written and …

Cello Amati Tri-fold Brochure

Graphic Design, Marketing Tri-fold Brochure

tara Creative, Developer | Designer, Marketing | Content Creator

Context:  Rare luxury hi-fi audio system marketed for sale.  It was owned by a world-renowned classical concert pianist.  Marketing was designed for specialty audiophile audience. Who & When: Tri-fold brochure was designed and all copy was written for hi-fi system owner in July 2015.  Brochure was used for presentation at an audiophile festival in Newport, Massachusetts, and, for general handout advertising. What & How: Tri-fold brochure …

Graphic Text Flyer for Sierra Club Maine

Graphic Design Flyers and Posters for Sierra Club Maine

tara Developer | Designer, Marketing | Content Creator

Context: Encourage engagement of current club members, and, invite the public to join in upcoming outing and film events.  Increased attendance of Club events with quality publishing of activities of a nonprofit organization.  This successful advertising also resulted in expanded membership via participant conversion. Who & When: Designed and written for Sierra Club Maine in 2015 and 2016. What & How: Designed in Microsoft Word Publishing Layout.  Utilized official …

Bangor Daily News Op-Ed

Op Ed writer, content & copy for environmental non-profit

tara Marketing | Content Creator

Context: Environmental grassroots non-profit organized to prevent a $50 million industrial development that would be harmful to mid-coast Maine.  This incredibly dangerous project was given fast track permits by the Army Corps and Maine Department of Environmental Protection and other agencies, but a grassroots organization – Thanks But No Tank – organized and achieved successful ruling in 2013. Who & When: …