Brass Studio 207 Website

tara Developer | Designer, Marketing | Content Creator

Context:  Promote professional services of brass repairs, custom work and fine restoration.  This business was known through word of mouth and recommendations only. To promote the business online and market to more customers, I designed and built the website to market to a targeted audience of musicians, brass instrument owners or collectors needing professional work on their instruments. Who & When: The …

Performance as Classical Pianist

tara Creative

Fantasie in F Minor for Four hands by Franz Schubert.
Performed by Lorin and Tara Hollander in Ascona Switzerland for the Eranos Foundation in 2007.

Forest Bathing Hikes Website

tara Developer | Designer, Marketing | Content Creator

Context:  Promote professional events and services of mindful, guided hikes.  Market to an audience looking for wellness and nature benefits of guided mindfulness hikes. Who & When: The website was wireframed, developed and published in 2017 and is in the process of being further built out with more pages and features. What & How:  Bootstrap 3 and Bootstrap 4 focused web development.  Framework …

Live on the Coast of Maine Website

tara Developer | Designer, Marketing | Content Creator

Context: Target a specialized audience looking for large acreage waterfront real estate with a website designed and built specifically for focused key word searches.  Website includes special design factors and lifestyle components that would be of value to the targeted audience. Who & When: Developed, designed, and written at the request of co-property owner and with recommendation and support from real estate agents.  The website was …

Website template for student

tara Developer | Designer, Marketing | Content Creator

Context:  Provide website template to feature skills and interests of a young music student. Layout and interactive JavaScript features were designed to engage fellow students and teachers. Who & When: The website was developed and published in 2017 in collaboration with a 13 year old trombone student. What & How:  JavaScript, HTML5 and CSS3.  Design of website utilizes 960 Grid System for layout and …

Saint-Saens & Tchaikovsky Concerti pianist Lorin Hollander

Video editing and publishing archival materials

tara Creative

Digital curation of archival materials.  Originally VHS and 8mm tape, these recordings were digitally converted.  Video was edited for length and specific start and ending with iMovie and converted using MacX Video Converter.  Concerto performances of pianist, Lorin Hollander by composers Gershwin, Rachmaninoff, Saint-Saens and Tchaikovsky and PBS documentary excerpt of “Up Against the Wall.” What & How: iMovie and MacX Video Converter for video editing …

Fundraising letter insert

Fundraising Content & Copy for Sierra Club

tara Marketing | Content Creator

Context:  Sierra Club Maine set the intention to increase engagement and donations from an upcoming fundraising letter. The appeal letter would target current or recently lapsed club members.  We invited donations of a vehicle as an in-kind donation to the Chapter.  This added insert created a successful March appeal, and helped support an increase in funds raised over previous fundraising appeals. Who …

Courage to Create Interview Pianist Lorin Hollander

Audio editing & publishing

tara Creative

Research and digital curation of archival materials.  This audio excerpt was edited and converted using Audacity and uploaded to SoundCloud.  Interview of Pianist, Lorin Hollander on the Hearing Voices NPR program: “Courage to Create Interview with Artists.” What & How: Audacity for audio editing.  File conversion for hosting on SoundCloud.

Wikipedia Editor

tara Marketing | Content Creator

Context:  Incomplete posts on wikipedia were misrepresenting artists work and careers.   I wrote and replaced these unhelpful posts with quality comprehensive articles, which also resulted in improved web search results for these artists.  This enhanced the overall notability of two classical musicians careers on the most visited reference for online information – wikipedia. Who & When: The article for Kenneth Kiesler was written and …