Context: Promote professional services of brass repairs, custom work and fine restoration. This business was known through word of mouth and recommendations only.
To promote the business online and market to more customers, I designed and built the website to market to a targeted audience of musicians, brass instrument owners or collectors needing professional work on their instruments.
Who & When: The website was wireframed, designed and developed at the request of a small business owner based on discussions of the priorities and goals for the business. The website was published in August 2017.
What & How: WordPress website. Child theme with custom code modifications to establish desired layout. Site optimized for speed by implementing best practices with quality hosting, cached pages and optimized images. Site mobile responsive and optimized to perform well on all screen sizes. Search engine optimization implemented with SEO Framework.
Result: Established client’s business online so that prospective customers searching for specialized services will find this client’s business.