Context: Encourage engagement of current club members, and, invite the public to join in upcoming outing and film events. Increased attendance of Club events with quality publishing of activities of a nonprofit organization. This successful advertising also resulted in expanded membership via participant conversion.
Who & When: Designed and written for Sierra Club Maine in 2015 and 2016.
What & How: Designed in Microsoft Word Publishing Layout. Utilized official Sierra Club logos. Balanced text, visual images and white space while presenting important information. Flyers and posters were publicly posted and distributed by Club volunteers.